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Privacy Policy

Last updated: December 2024

At Retainers at Home, we consider the privacy of our visitors to be extremely important. This privacy policy document describes the types of personal information we collect and how we use it.

Information We Collect

When you place an order or register on our site, we may collect the following information:

  • Name and contact details (email address, phone number)
  • Delivery address
  • Payment information (processed securely by our payment providers)
  • Dental impressions (for the purpose of creating your custom retainers)

Log Files

Like many websites, we make use of log files. These files log visitors to the site as a standard procedure for hosting services. The information inside the log files includes internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date/time stamp, referring/exit pages, and the number of clicks. This information is used to analyse trends, administer the site, and track user movement around the site. IP addresses and other such information are not linked to any personally identifiable information.

Cookies and Web Beacons

Retainers at Home uses cookies to store information about visitors' preferences, to record user-specific information on which pages the site visitor accesses, and to personalise web page content based upon visitors' browser type or other information that the visitor sends via their browser.

Analytics and Session Recording

With your consent, we use analytics tools to understand how visitors use our site so we can improve it. These tools only run after you accept cookies via our cookie banner; if you decline, they are not loaded.

Google Analytics 4, provided by Google, measures site traffic and usage, such as pages viewed, products viewed, items added to cart, and completed orders, using cookies. See Google's Privacy Policy.

Microsoft Clarity: we partner with Microsoft Clarity to capture how you use and interact with our website through behavioural metrics, heatmaps, and session replay, to improve our products and services. This is captured using first- and third-party cookies and other tracking technologies. Clarity masks sensitive content, such as text you type, by default. For more information about how Microsoft collects and uses your data, see the Microsoft Privacy Statement.

Advertising and Measuring Our Ads

With your consent, we use Google Ads to measure which of our adverts lead to orders. This tells us which adverts are worth paying for. It does not change the price you pay, and we do not use it to make any decision about you.

When you arrive on our site by clicking one of our Google adverts, the web address you arrive on contains a click identifier generated by Google. So that we can still match your visit to the advert if you accept cookies a moment later on a different page, we hold that identifier temporarily in your browser's session storage as soon as you arrive.

Until you accept cookies, that identifier stays on your own device. It is not sent to Google, it is not sent to us, no cookie is set, and it is not used for advertising. If you accept cookies, it is passed to Google Ads so your order can be matched to the advert you clicked. If you decline, it is deleted immediately. Either way it is erased when you close the browser tab, and it is never kept for longer than 90 days.

Google acts as an independent controller for the advertising data it receives. You can read how Google uses this information in Google's Privacy Policy and in how Google uses information from sites that use its services.

How We Use Your Information

We use the information we collect to:

  • Process and fulfil your orders
  • Send order confirmations and shipping updates
  • Respond to customer service requests
  • Improve our website and services
  • Send promotional emails (only if you've opted in)

Third-Party Services

We may use third-party service providers to help us operate our business and the site or administer activities on our behalf, such as sending emails or processing payments. We may share your information with these third parties for those limited purposes, provided you have given us your permission.

Data Protection

We implement appropriate security measures to maintain the safety of your personal information. Your personal data is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems.

Your Rights

Under UK data protection law, you have the right to:

  • Access your personal data
  • Correct inaccurate personal data
  • Request deletion of your personal data
  • Object to processing of your personal data
  • Request transfer of your personal data

Under 18s

Our products and services are for adults only. We do not supply retainers or impression kits for anyone under 18, whether they order themselves or an adult orders on their behalf, and we do not knowingly collect personal information about anyone under 18.

If you are a parent or guardian and believe we hold personal information about someone under 18, please contact us at hello@retainersathome.co.uk and we will delete it from our records.

Contact Us

If you have any questions about this Privacy Policy, please contact us at hello@retainersathome.co.uk.

Consent

By using our website, you hereby consent to our privacy policy and agree to its terms.